New consumer OTA allows travelers to use their social network to invite and share trips so they can crowd source group discounts. Travelers have become the OTA’s sales force by bringing members to the group for a discount. Social networking removes the cost of search engine marketing to drive traffic while letting users plan fun trip events with their friends and family.
Utilize social passwords for corporate booking login
SBM site allows users to create an account with their social login for fast implementation. Social credentials import the user’s basic profile information and allow the user to sign up instantly. Travelers no longer have to remember additional passwords to start booking. Companies start saving immediately through instant adoption.
Share travel with coworkers, add events and discuss trips
Corporate booking site added social travel planning features that allows users to create and add events on their travel itinerary, invite coworkers to the trip event, and discuss trip or meeting plans with companions. Once a travel event has been created, users can export the event and travel itinerary to their calendars. Corporate travelers can create their own mini-groups.