Industry Insights

What's in your airline's drawers?

Brian Tarns

March 28, 2023

We're not trying to get personal. But this question has been on our minds for some time. As the airline industry has continued to march forward with New Distribution Capability (NDC), and several airlines have added branded fare options, our apps had to find a way to 'highlight' or offer these brands.

The branded fare challenge

Airlines now offer multiple fare families — Basic Economy, Main Cabin, Premium Economy, Business, and First — each with different included amenities, change policies, and loyalty benefits. For corporate travel programs, navigating these options while maintaining policy compliance adds complexity.

What travelers need to know

Not all Economy fares are created equal. A Basic Economy fare might save money upfront but cost more if changes are needed. Understanding what's included in each fare family helps travelers make better decisions and avoid unexpected costs.

How ITS handles fare families

Our booking platform clearly displays fare family details, showing exactly what's included with each option. Policy rules can be configured to allow or restrict specific fare families, and travelers see clear guidance on which options are within policy.

The bottom line

Transparency is key. When travelers understand what they're booking, they make better decisions. When travel managers can see fare family data in their reporting, they can optimize their programs more effectively.

Explore on ITS

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